ACTIVA-CONCEPTS offers you a completely innovative method for acquiring or correcting sports movements.   To a very large extent our movements are governed by automatic reflexes that are inherent or learnt.   Whether practitioner or trainer, the athlete is constantly challenged with the need to create or to modify movements which are inefficient and usually underlie poor performance.   Teaching and the classic approaches to learning or modifying automatic motor reflexes can hit up against fierce and lasting resistance from ingrained movement techniques.  This can lead to the need for lengthy, frequent and tedious training based on repeated practice of the correct movement - learning new motor skills has to involve repetition.   Even then the new motor skills may not be acquired (or only partially so) despite numerous sessions and hours of training.  More frequently it involves a heavy cost in terms of physical and psychological trauma and in time.   Today, movements that are resistant to change need no longer be seen as inevitable, as a curse or as a source of discouragement, physical wear or tear, risk of injury or reason to give up - nor as time squandered (and lost).   Adopting the ACTIVA methodology means that you no longer run any of these risks nor need to loose so much time.  It allows one to adopt sound movement in accordance with the wishes of both the sportsman and the trainer that are immediately effective.   ACTIVA is the result of work carried out by a team of national trainers, mental coaches, neuro-physiologists, doctors, sports doctors and sports trainers.  This team has perfected a completely safe process which can activate a motor response within the shortest time frame on record.